Paying for advertising is an easy way to make yourself popular; however, there are ways to advertise that don’t cost anything. This can be especially beneficial at the beginning, when there is no finished product to be advertised.
Using a CMS(content management system), a blog should be added to keep track of your big projects. This will give people a reason to care about what you are doing. Also try to include things that your readers might like to see on your site: like interviews with others, articles about photography, reviews of other photographers, create online magazines, and tutorials. It can also be useful to ask for feedback about your work as this will make readers feel like they are a part of your work.
Almost all forums allow you to put a link to your website in your signature. Being active in a photography forum is useful in giving your name reputation, giving your blog some followers and creating a few useful connections that can be used to create greater interest in what you do.
When getting involved in a community, create a Twitter account. Many people will use Facebook for personal uses, and Twitter for use in a niche community. That’s the community you want to get involved in.
Follow other user’s blogs and comment on them. This creates useful connections, and you will often be able to link back to your website.
When advertising by being active on forums, Twitter, and other people’s blogs, you can try to gather people to help out with your big projects, contributing photos and ideas to it. You will also gain more loyal visitors to your website than traditional advertising. These customers will be more likely to go talk about your game on their own, and other websites.
Once you finish your big project, volunteer people in the company for interviews about the game. Contact other websites and ask them to review your game. Contact everyone you know in the community you have been active in and ask if they would review your game.
Interviews, reviews, and other people talking about your website will also help your website’s Google ranking.